Data privacy statement

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1. Data protection at a glance

General notes

The notes below provide a simple overview of what happens to your personal data if you visit our website. Personal data is any data with which you can be personally identified. You can find detailed information regarding the topic of data protection in our data privacy statement found below this text.

The gathering of data on our website

Who is responsible for the gathering of data on this website?

Data is processed, on this website, by the website operator.You can find out the operator’s contact details in the legal notice on this website.

How do we gather your data?

Firstly, your data is gathered by you providing us with it. It may, for example, concern data that you enter into a contact form. Other data is automatically gathered by our IT systems when you visit our website. That in particular means technical data (e.g. your web browser or operating system or the time that you accessed the web page concerned). This data is gathered automatically, as soon as you enter our website.

What do we use your data for?

Some of the data is gathered in order to guarantee that the website is displayed to you in a fault-free manner. Other data may be used to analyse your usage patterns.

What rights do you have in regard to your data?

You are entitled, at any time, to request information about the origin, recipients and purpose of your personal data stored by us. You are also entitled to have such data rectified or blocked, or have it deleted. If you have any further questions about this, or additional questions about data protection, you may contact us at any time using the contact details provided in the legal notice. You are, moreover, entitled to lodge a complaint with the competent supervisory authority.

Analysis tools and tools of third party providers

Your surfing patterns may be statistically evaluated when you visit our website. This in particular involves using cookies, as well as analysis programs. Your surfing patterns are usually analysed anonymously. Your surfing patterns cannot be traced back to you. You may object to such an analysis, or prevent it by refraining from using certain tools. You can find detailed information about that in the data privacy statement below.

You can object to such an analysis. We will inform you, in this data privacy statement, about the options for objecting to such an analysis.

2. General notes and compulsory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and handle it in accordance with the statutory data protection regulations and this data protection statement.

Various pieces of personal data are gathered when you use this website. Personal data is any data with which you can be personally identified. The present data privacy statement explains what data we gather, and for what purpose we use it. It also explains how and why that occurs.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may suffer from security gaps. Complete protection of personal data against unauthorised access by third parties is not possible.

Note on the institution responsible

The institution responsible for the processing of data on this website is:

markilux GmbH + CO.KG

Hansestrasse 53

48282 Emsdetten - Germany

Telephone: +49 (0) 25 72 / 15 31-0

The institution responsible is the natural or legal person which, either solely or together with another party, decides on the purposes for and means of processing personal data (e.g. name, e-mail addresses, etc.).

Revocation of your consent to the processing of data

Many data processing procedures are only possible with your express consent. You may revoke any consent already granted. An informal notification, sent to us by e-mail, is sufficient for that purpose. The lawfulness of the data processing procedures carried out prior to the revocation will not be affected by the revocation.

The right to lodge a complaint with the competent supervisory authority

In the event of any violations of data privacy law, the data subject is entitled to lodge a complaint with the competent supervisory authority. The competent supervisory authority in matters relating to data privacy law is the State Data Protection Supervisor of the Federal State in which our company has its registered office. A list of the data protection supervisors, as well as the contact details of the latter, may be inferred from the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

The right to data portability

You are entitled to have any data that we process in an automated manner based on your consent or in fulfilment of a contract handed over to you or a third party in a common machine-readable format. Should you request that the data be transferred to another controller, the latter will only be done if it is technically feasible.

SSL or TLS encryption

For security reasons, and in order to protect the transmission of confidential content, such as any orders or enquiries that you submit to us in our capacity as website operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of your browser changes from “http://” to “https://” and by the lock symbol shown in such address line.

If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

Should, following the conclusion of a contract subject to a fee, an obligation to transmit your payment data to us arise (e.g., in the case of a direct debit mandate, your bank account number), this data will be required to process your payment.

Any payment transactions, via the prevalent means of payment (Visa/MasterCard, direct debit procedure), will exclusively be executed via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of your browser changes from “http://” to “https://” and by the lock symbol shown in such address line.

In the case of encrypted communication, your payment data that you transmit to us cannot be read by any third parties.

Information, blocking, erasure

Within the scope of the applicable statutory regulations, you are entitled, at any time, to receive information, free of charge, on any data stored relating to you personally, as well as on the origin of it, the recipients of it and the purpose of the data processing. You will also be entitled to the rectification, blocking or erasure of such data. If you have any further questions about this, or additional questions about data protection, you may contact us at any time using the contact details provided in the legal notice.

Objection to advertising e-mails

The use of the contact details published within the context of the obligation to provide a legal notice by third parties for forwarding advertisements and informative literature not expressly requested is hereby opposed. The operators of the web pages expressly reserve the right to take legal action in the event of unsolicited advertising material being sent, for instance through spam e-mails.

3. Data privacy officer

Statutorily prescribed Data Protection Officer

We have appointed a Data Protection Officer for our company.

Dr. Hillig

markilux GmbH + CO. KG

Hansestrasse 53

48282 Emsdetten - Germany

Telephone: +49 (0) 25 72 / 15 31-0

4. The gathering of data on our website

Cookies

To some extent, this website makes use of cookies. Cookies do not inflict any damage on your computer, nor do they contain any viruses. The purpose of cookies is to make our online services more user-friendly, effective and safe. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies used by us are session cookies. They are automatically deleted once your visit has ended. Other cookies remain stored on your terminal until you delete them. These cookies enable us to recognise your browser when you next visit our website
.

You can adjust the settings of your browser in such a way that you are informed about the placing of cookies or allow such cookies only in individual cases, exclude the acceptance of cookies in certain cases or in general, and activate the automatic deletion of cookies whenever you close the browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are required in order to implement the electronic communication procedure or provide certain functions desired by you (e.g. a shopping cart function) are stored based on Art. 6 (1 ) (f) GDPR.The website operator has a legitimate interest in storing cookies so that it can provide its services in a technically fault-free and optimised manner. Should any other cookies be stored (e.g. cookies for analysing your surfing patterns), they are addressed separately in this data privacy statement.

Server log files

The provider of the pages automatically gathers and stores information that your browser automatically transmits to us in server log files. This includes:

  • Browser type and browser version


  • Operating system used


  • Referrer URL


  • Host name of the accessing computer

  • Time of the server request

  • IP address

This data is not combined with other data sources.

The basis for the data processing is Art. 6 (1 )(f) GDPR, which permits the processing of data in order to fulfil an agreement or pre-contractual measures.

Contact form

If you send us an enquiry via the contact form, we will store the information provided by and over you, including the contact details contained therein, for the purpose of processing that enquiry and in case you send other queries at a later date. This enquiry will be forwarded to a markilux specialist dealer near you who is responsible for market development in your area.

The data entered into the contract form is thus exclusively processed based on your consent (Art. 6 (1 )(a) GDPR). You can revoke such consent at any time. An informal notification, sent to us by e-mail, is sufficient for that purpose. The lawfulness of the data processing procedures carried out prior to the revocation will not be affected by the revocation.

The data entered by you on the contact form will remain with us until you request its deletion or revoke your consent to its being stored, or the purpose for which the data is stored lapses (e.g. once your enquiry has been finally processed). Mandatory statutory regulations – in particular archival periods – shall not be affected thereby.

Registering on this website

You may register on our website to use additional functions on the site. We use the data entered in that respect for you to be able to make use of the respective offer or service for which you have registered. The mandatory details asked for when you register need to be specified in full. Otherwise we will reject the registration.

If there are any significant changes, such as in regard to the range of services offered by us, or in the event of any changes that are technically necessary, we use the e-mail address given when you registered to inform you about it.

The data entered when you registered is processed based on your consent (Art. 6 (1)(a) GDPR). You may revoke any consent already granted at any time. An informal notification, sent to us by e-mail, is sufficient for that purpose. The lawfulness of the data processing procedures that have already been carried out shall not be affected by the revocation.

The data gathered at the time that you registered will be stored by us for as long as you remain registered on our website, and will thereafter be deleted. Any statutory archival periods will not be affected thereby.

The processing of data (customer data and contract data)

We only gather, process and make use of personal data to the extent that is necessary to enter into the legal relationship, design the content of it or alter it. The basis for this is Art. 6 (1 )(b) GDPR, which permits the processing of data in order to fulfil an agreement or pre-contractual measures. We only gather, process and make use of personal data concerning the use of our web pages (usage data) to the extent necessary to enable the user to make use of the service or bill the user.

The customer data gathered is deleted once the order has been concluded or the business relationship terminated. Any statutory archival periods will not be affected thereby.

Transmission of data when concluding a contract for web shops, dealers and the shipping of goods

We only transmit personal data to third parties if it is necessary in the context of fulfilling the contract, for example to the company entrusted with delivering the goods or the bank commissioned with handling the payment. No further transmission of data occurs, or only if you have expressly consented to such transmission. Your data is not passed on to third parties, for example for advertising purposes, without your express consent.

The basis for the data processing is Art. 6 (1 )(b) GDPR, which permits the processing of data in order to fulfil an agreement or pre-contractual measures.

Data transmission upon concluding a contract for services and digital content

We only transmit personal data to third parties if it is necessary in the context of fulfilling the contract, for example to the company entrusted with delivering the goods or the bank commissioned with handling the payment.

No further transmission of data occurs, or only if you have expressly consented to such transmission. Your data is not passed on to third parties, for example for advertising purposes, without your express consent.

The basis for the data processing is Art. 6 (1 )(b) GDPR, which permits the processing of data in order to fulfil an agreement or pre-contractual measures.

5. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses "Cookies". These are text files which are stored on your computer and which enable an analysis of the use of the website by you. The information generated by the cookie on your use of this website is usually transmitted to a server of Google in the USA and stored there.

Google Analytics cookies are stored based on Art . 6 (1 )(f) GDPR. The website operator has a legitimate interest in analysing user patterns, so as to be able to optimise both its online services and its advertising.

IP anonymisation

We have activated the function of IP anonymisation on this website. That means that your IP address is truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area prior to being transmitted. Only in exceptional cases is the full IP address transmitted to a server of Google in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, in order to compile reports on the website activities, and in order to provide the website operator with further services associated with the use of the website and Internet. The IP address transmitted by your browser within the context of Google Analytics is not merged with any other data.

Browser plug-in

You may prevent cookies being stored by setting your browser software accordingly; however, we would like to point out to you that, in this case, you may not be able to use all functions of this website in their entirety. You can, furthermore, prevent the data generated by the cookie which relates to your use of the website (incl. your IP address) from being recorded by Google, as well as the processing of such data by Google, by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to the recording of data

You can prevent your data from being recorded by Google Analytics by clicking on the following link. An opt-out cookie is placed, which prevents your data from being recorded when you use this website in future. Disable Google Analytics.


You will find further information on how user data is handled by Google Analytics in Google's data privacy policy at https://support.google.com/analytics/answer/6004245?hl=de.

Contract data processing

We have concluded a contract data processing agreement with Google, and implement the stringent requirements of the German data protection authorities, in their entirety, when using Google Analytics.

Demographic features of Google Analytics

This website uses the “demographic features” function of Google Analytics. This allows for reports to be prepared containing statements on the age, sex and interests of site visitors. Such data originates from interest-related advertising of Google, as well as visitor data of third party providers. This data cannot be associated with a particular individual. You may deactivate this function at any time via the display settings in your Google account, or generally prohibit the recording of your data by Google Analytics, as explained in the clause “Objecting to the recording of data”.

Google Analytics remarketing

Our websites use the functions of Google Analytics remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function enables us to link the target groups for our advertising created with Google Analytics remarketing with the cross-device functions of Google AdWords and Google DoubleClick. This makes it possible for interest-related, personalised advertising messages that have been adapted to meet your requirements, depending upon your previous use of the site and surfing patterns on a terminal (e.g. a mobile phone), to also be displayed on another of your terminals (e.g. a tablet or PC).

Should you have granted your consent, Google links your web and app browsing history with your Google account for this purpose. This makes it possible for the same personalised advertising messages to be shown on any terminal on which you log in with your Google account.

To support this function, Google Analytics records google-authenticated IDs of users, which are temporarily linked to our Google Analytics data, in order to define and create target groups for the cross-device display of advertisements.

You can permanently oppose the cross-device remarketing/targeting by deactivating personalised advertising in your Google account. To do so, click on this link: https://www.google.com/settings/ads/onweb/.

The data recorded is exclusively consolidated in your Google account based on your consent, that you can submit or revoke at Google (Art. 6 (1 )(a) GDPR). In the case of data recording procedures that are not merged in your Google account (e.g. because you do not have a Google account or you have objected to their being merged) the recording of the data is based on Art. 6 (1 )(f) GDPR. The legitimate interest arises from the fact that the website operator has an interest in the website visitors being analysed anonymously for promotional purposes.

You can find further information and the data protection provisions in Google’s data privacy policy at : https://www.google.com/policies/technologies/ads/.

Google AdWords and Google conversion tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Within the context of Google AdWords, we use conversion tracking. If you click on an advertisement shown by Google, a cookie for the conversion tracking is placed. Cookies are small text files, which the web browser stores on the user’s computer. Such cookies expire after  30 days, and do not serve to personally identify the user. Should the user visit certain pages of this website and the cookie not yet have expired, this enables Google and us to recognise that the user has clicked on the advertisement and been re-routed to the page in question.

Every Google AdWords customer is assigned a different cookie. Cookies cannot be tracked via the websites of AdWords customers. The assistance of the information obtained from the conversion cookies serves the purpose of producing conversion statistics for AdWords customers who have enabled conversion tracking. Customers find out the total number of users who have clicked on their advertisement and have been re-routed to a page into which a conversion tracking tag has been embedded. They do not, however, receive any information with which users can be identified personally. If you do not wish to take part in tracking, you can object to said use by easily deactivating the Google conversion tracking cookie via your web browser, under “User settings”. You are then not included in the conversion tracking statistics.

Conversion cookies are stored based on Art. 6 (1 )(f) GDPR. The website operator has a legitimate interest in analysing user patterns, so as to be able to optimise both its online services and its advertising.

You can find more information on Google AdWords and Google conversion tracking in Google’s data protection provisions at : https://www.google.de/policies/privacy/.

You can adjust the settings of your browser in such a way that you are informed about the placing of cookies or allow such cookies only in individual cases, exclude the acceptance of cookies in certain cases or in general, and activate the automatic deletion of cookies whenever you close the browser. If cookies are deactivated, the functionality of this website may be restricted.

Dynamic Yield

We use the services of Dynamic Yield Ltd. We use the Dynamic Yield personalisation tool to optimise our web services, in order to make your visit to our website a personal experience due to apt recommendation and content. In this context, we use the page content accessed by you to recommend to you relevant content. Dynamic Yield records pseudonymised information on your user activities at our site for that purpose. Cookies are used, in the process, through which exclusively pseudonymised information is stored under a randomly generated ID (pseudonym). Your data can thus not be directly linked to your person. You may oppose such recording at any time, by clicking on this link and confirming the opt-out procedure. An opt-out cookie is placed, which prevents your data on visiting this website from being gathered in future.

You will, moreover, find further information on the tracking technology deployed at the following link: https://www.dynamicyield.com/privacy-policy/.

Facebook pixel

For measuring conversion, our website uses Facebook’s visitor interaction pixel: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).

That means that the page visitor’s patterns can be tracked once the visitor has been re-routed to the provider’s website by clicking on a Facebook advertisement. As a result, the efficacy of the Facebook advertisements for statistical and market research purposes can be evaluated, and future advertising efforts optimised.

The data gathered is anonymous to us, as operators of this website. We cannot draw any conclusions about user identities. The data is, however, stored by Facebook and processed, so that it is possible to link the data gathered to the respective user profile, and Facebook can use the data for its own promotional purposes, in line with the Facebook data use guidelines. That means that Facebook can enable advertisements to be displayed on pages of Facebook, as well as outside Facebook. As website operators, we have no control over such use of data.

In Facebook’s data privacy policy, you will find further advice on protecting your privacy: https://www.facebook.com/about/privacy/.

You can, moreover, deactivate the “Custom Audiences” remarketing function in the “Settings for advertisements” area at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen .You need to be logged into Facebook for that.

If you do not have a Facebook account, you can deactivate usage-based advertising of Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

6. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need from you an e-mail address, as well as information that allows us to verify that you are the owner of the e-mail address given and that you are in agreement with receiving the newsletter. No further data is gathered, or is only gathered on a voluntary basis. We only use such data to send the requested information, and do not pass it on to third parties.

The data entered into the newsletter registration form is exclusively processed based on your consent (Art. 6 (1 )(a) GDPR). You may revoke the consent granted to the storage of data, the e-mail address and the use of it for sending the newsletter at any time, such as via the "Unsubscribe" link in the newsletter. The lawfulness of the data processing procedures that have already been carried out shall not be affected by the revocation.

The data stored with us by you for the purpose of receiving the newsletter is saved by us until such time as you unsubscribe from the newsletter, and, after you have unsubscribed from the newsletter, is deleted. Any data that has been stored by us for any other purposes (e.g. e-mail address for the members’ area) shall not be affected thereby.

CleverReach

This website uses CleverReach for sending out newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. CleverReach is a service with which the despatch of newsletters can be organised and analysed. The data entered by you for the purpose of receiving the newsletter (e.g. your e-mail address) is stored on the servers of CleverReach in Germany or Ireland.

Our newsletters sent via CleverReach enable us to analyse the usage patterns of the newsletter recipients. It is possible, for example, to analyse how many recipients have opened the newsletter and how many times which link in the newsletter has been clicked on. With the aid of conversion tracking, it can additionally also be analysed whether, after clicking on the link in the newsletter, a pre-defined action has occurred (e.g. purchasing a product on our website). You can obtain further information on the data analysis provided by CleverReach newsletters at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

The data processing is carried out based on your consent (Art. 6 (1 )(a) GDPR). You may revoke said consent at any time, by unsubscribing from the newsletter. The lawfulness of the data processing procedures that have already been carried out shall not be affected by the revocation.

If you do not wish your usage patterns to be analysed by CleverReach, you need to unsubscribe from the newsletter. We make a corresponding link available to you in every newsletter for this purpose. You can, moreover, also unsubscribe from the newsletter directly on our website.

The data stored with us by you for the purpose of receiving the newsletter is stored by us until such time as you opt out of receiving the newsletter, and, after you have unsubscribed from the newsletter, is deleted from both our servers and those of CleverReach. Any data that has been stored by us for any other purposes (e.g. e-mail address for the members’ area) shall not be affected thereby.

You can infer further details from the Data Privacy Provisions of CleverReach at: https://www.cleverreach.com/de/datenschutz/.

Conclusion of a contract data processing agreement

We have concluded an agreement on contract data processing with CleverReach, and implement the stringent requirements of the German data protection authorities in their entirety when using CleverReach.

7. Plug-ins and tools

YouTube

Our website uses plug-ins of the YouTube portal operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages equipped with a YouTube plug-in, a connection to the servers of YouTube is established. In the process, the YouTube server is notified which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to allocate your surfing patterns directly to your personal profile. You can prevent this by logging out of your YouTube account.


YouTube is deployed in the interests of ensuring an appealing display of our online services. This constitutes a legitimate interest within the meaning of Art. 6 (1 )(f) GDPR.

You will find further information on how user data is handled by YouTube at: https://www.google.de/intl/de/policies/privacy.

Google Web Fonts

In order to display fonts uniformly, we use web fonts provided by Google. When a page is accessed, your browser loads the necessary web fonts into the browser cache, in order to display texts and fonts correctly.

For this purpose, the browser used by you needs to connect to Google’s servers. Google thereby becomes aware of the fact that our website has been accessed via your IP address. Web fonts are deployed in the interests of ensuring a uniform and appealing display of our online services. This constitutes a legitimate interest within the meaning of Art. 6 (1 )(f) GDPR.

Should your browser not support web fonts, a standard font is used by your computer.


You can find further information on Google web fonts at https://developers.google.com/fonts/faq and in Google’s Data Privacy Policy: https://www.google.com/policies/privacy/.

Google Maps

This page uses the Google Maps service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

In order to use the Google Maps functions, it is necessary to store your IP address. Said information is usually transmitted to a server of Google in the USA and stored there. The provider of this website has no influence upon such transmission of data.

Google Maps is used in the interest of our online services having an appealing appearance and the locations specified by us on the website being easy to find. This constitutes a legitimate interest within the meaning of Art. 6 (1 )(f) GDPR.

You will find further information on how user data is handled by Google in its data privacy policy at https://www.google.de/intl/de/policies/privacy/.

8. Payment service providers

PayPal

Among other payment options, we offer payment by PayPal on our website. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”).

If you select payment by PayPal, the payment data entered by you will be transmitted to PayPal.

Your data is transmitted to PayPal based on Art. 6 (1 )(a) GDPR (Consent) and Art. 6 (1 )(b) GDPR (Processing for the performance of a contract). You are entitled to revoke your consent to data processing at any time. Any revocation will not affect the validity of data processing procedures carried out in the past.