Modern outdoor shading as a revenue driver for the hospitality industry

The redesign of the outdoor areas at Sydney’s famous King Street Wharf impressively demonstrates how architectural excellence and measurable benefits for the hospitality industry can go hand in hand. As part of the comprehensive redevelopment of one of the city’s best-known dining destinations, a bespoke, large-scale shading solution was implemented. The project spans the entire restaurant frontage of the site and sets new standards for professional outdoor dining.

Our markilux products, which were specially developed to withstand the harsh conditions of commercial use, were utilised for this ambitious large-scale project.

markilux 779 tracfix: With its sophisticated gas-pressure piston system, this conservatory awning ensures exceptionally taut fabric and extreme wind resistance. The system offers safe protection on the waterfront whilst maintaining a clean, minimalist architectural appearance that integrates seamlessly into the existing façade.
markilux 710 vertical awning: The vertical awnings protect guests from the low afternoon sun without obstructing the panoramic view of Darling Harbour.

Together, these systems provide a comprehensive, perfectly coordinated shading solution that combines aesthetic sophistication with the highest level of commercial functionality.

Added value and advantages of the sun shading solution

Maximum seating capacity at peak times

Outdoor seating areas that previously had to remain empty in the early afternoon due to unbearable heat or glaring sun can now be occupied at all times thanks to targeted shading. Every table generates revenue.

Longer dwell times & higher turnover:

When guests feel completely at ease and are safe from UV radiation and heat, they have been shown to stay seated for longer. The result: additional orders directly boost per-capita turnover.

Visual calling card & brand value:

A consistent, elegant shading concept enhances the visual appeal of the entire property. It catches the eye of passers-by, sets businesses apart from the competition and conveys a sense of exclusivity and professionalism.